Sunday, May 24, 2020

Running Head Illegal Immigration - 1134 Words

Running head: Illegal Immigration in the United States Illegal Immigration in the United States Lolia Iscoa Northwestern Oklahoma State University Abstract More than 55 million immigrants have settled in the U.S. since the nation’s founding. With the exception of Native Americans, everyone living in the U.S. is either an immigrant or the descendent of voluntary or involuntary immigrants. However, some blame every problem this nation faces these days on immigration. Problems such as economic hardships are blamed on immigration because immigrants take all the jobs. Political turmoil and war are on the list as well. What is actually true and what is myth? Illegal Immigration: The Crisis in the United States Illegal immigration in the United States happens to be one of the most talked and analyzed subject by Americans. They believe every Hispanic is here illegally. Although many are and they are not mistaken, some are not. As an immigrant I have to apply for a renewal every two years. Renewing my status consist of paying an application fee, submitting various documents, and proving my contributions to this country. I am asked about m y assets, they request my tax returns, bank account information, and a criminal background check. Even with doing all this I still have to hear Donald Trump say I am a murderer and a drug dealer. How Bad are Immigrants? What if you weren’t born here? Would you love this country any less? I don’t believe I would. However, it isShow MoreRelatedBarack Obama s President Of The United States1417 Words   |  6 PagesBarack Obama is the 44th president of the United States. He won presidency in 2008 while running against John McCain, then won re-election in 2012 while running against Mitt Romney. In this paper, I will be arguing his achievements and disappointments in his foreign and domestic policies, as well as what campaign promises he has kept or broken while president of the United States. Obama s foreign policy has been the policy of the United States since his administration was inaugurated into officeRead MoreThe Hospitality Industry and Illegal Immigration776 Words   |  4 PagesRunning head: The Hospitality Industry and Illegal Immigration The Hospitality Industry and Illegal Immigration Alex Andrea Hurt Kendall College Abstract Working in the Hospitality Industry currently, this topic is well known to me. I see it every day in the various restaurants we own and also within our headquarters where we organize, plan, create and cook the food we are delivering at events. Although, my company does not hire any persons without a Green Card or who is an illegal immigrantRead MoreWe Must Support Illegal Immigrants Essay1202 Words   |  5 Pages Illegal immigrants have always been a problem for the United States. Entering the country illegally can result in deportation back to their native country. The majority of those that enter the country illegally are here to find a better future. As more and more undocumented immigrants pour into this country, stricter laws are being passed which in terms becomes a controversial issue. The United States is well known as the land of opportunity. Many immigrants come here to work and live a betterRead MoreThe Effects Of Mexican Immigration On The United States1252 Words   |  6 PagesRUNNING HEAD: IMMIGRATION POLICY Immigration Policy in the United States: The Effects of Immigration on the Legal, Native Workforce Christopher R. Surfus, MBA, MPA Western Michigan University School of Public Affairs and Administration PADM-6840 Management of Public Financial Resources Professor Robert Peters, Ph.D. December 3, 2015 Immigration Policy in the United States: The Effects of Mexican Immigration on the Legal Workforce ABSTRACT INTRODUCTION ImmigrationRead MoreThe Border Of The United States1101 Words   |  5 Pagesbeen the primary source of the illegal trades into U.S. from Mexico. Despite the government efforts to end the act, there have not been long-term solutions to the Menace. The vital approach is to understand the structural nature of the border and the socio-cultural nature of the inhabitants that facilitates the illegal act across the border. The lawful bill in place seems not to offer a practical solution to combating the problem. The existing border and immigration policies should be revised toRead MoreImmigration And Customs Of America Essay1663 Words   |  7 PagesImmigration and Customs in America Introduction The United States of America, where people come and go from all over the world. Either legally or illegally, people are pursuing the American Dream. Fighting to survive and feed their families. Taking their chances just to get a chance to a new life†¦ a better life. This is why the United States of America is the most diverse nation in the world. With America being so diverse how do you take care of the illegal immigration it has going on. How doRead MoreIllegal Immigration Should Not Invest Or Enforce On Current Method Of Border Security Essay1579 Words   |  7 Pages Illegal immigration cases have been booming in an unprecedented rate in the U.S. since the late 1990s. To absolve this matter, border security has been enforced throughout the entire country with the objective to reduce the entry of illegal immigrants across the border, wherein such acts to do so has been initiated such as the mass deportation of illegal immigrants, increasing security in national border and sc reening. This whole initiative has reduced the number of immigrants living in the U.SRead MoreShould Immigration Be Recognized?1612 Words   |  7 PagesAmerica from their homeland. People see as America as a big welcome hug to immigrants or a open hand that foreigners leaving there country for many reasons. But the question some people in the U.S ask their selves should immigration ought to be recognized? Definitions: †¢ Immigration- the action of coming to live permanently in a foreign country †¢ Ought – used to express duty or moral obligation †¢ Recognized- identify someone for something from having encountered them before; know again †¢ Human rights-Read MoreWhy Should You Vote For Donald Trump?1075 Words   |  5 Pagesarmor that we have been looking forward to for decades. Mr. Trump is refreshingly blunt, honest, and pro-American. He will make politics entertaining. He is using his own money and it means he doesn’t have to listen to what others. He is big on Immigration reform; he is for American people first. Donald Trump is authentic. Donald Trump’s slogan is ‘Make America Great Again!’ Think of it this way: Mr. Trump is using his own money which, means he can do what he wants without listening to what othersRead MoreImmigration and Border Protection1394 Words   |  6 PagesRunning Head: Immigration and Border Protection 1 Immigration and Border Protection of Department of Homeland Security Donald Capak Keiser University Immigration and Border Protection 2 Abstract It is my belief that the dissolution of the former U.S. Immigration and Naturalization and Customs Service and the creation of separate

Thursday, May 14, 2020

Technology Is Good For Communication - 1925 Words

The world in today, a concept of ‘global village’, that mean in the earth are no nation or group have suggested by Samovar Porter (1991). Something happen in a part of world and the other part of the world will know immediately, such as in 14th November, 2015, ISIS have been attack Paris and over 140 people get kill by terrorists, and in the next hour whole the world news are putting this on steam, also some of the country change the color of their main building to blue, white and red and produce the message of support Paris. From the transport make us go to anywhere easily, world become smaller and smaller, we can be more easily to communication with someone who are from other country or have different culture background. Even technology is good for communication, Castells (1996) have pointed out internet appear changed the whole world of mobile communication, to create a new form of migration of â€Å"network society, which change the people relationship and living i n long distance, and there are two forces were reshaped the social life in the world, the virtual online society and mobile communication technology are affecting the development of the way of human communication. But in somewhere you never been, also in some moment is hard to communication with someone who did not have same language or they even do not want to help you, face to face communication can be more easy to know emotion of the people to know what they feel even you cannot communication through theShow MoreRelatedTechnology Is The Work Place Environment1447 Words   |  6 Pages Another situation that technology is affecting is the work place environment. Many companies and jobs are using cutting-edge technology to help make work easier. More than 81% of employees work using their personal mobile devices and 33% of Americans use at least three devices for work (Miller-Merrell, â€Å"46% of Managers Believe Employees Misuse Social Media and Work Technology†). Using technology can make it easier to get ahold of someone faster and to draw more attention over the World WideRead MoreThe Importance Of Technology For Classroom Communication852 Words   |  4 PagesImportance of Technology for Classroom Communication I have always thought that good communication is a vital part of succeeding. With all the technology the world has to offer today there are more than enough ways to create exceptional communication between people. In order to understand someone there needs to be good communication. To have a relationship, business or personal, there must be good communication. For someone to put their trust in another person, there should be good communication. BeforeRead MoreTechnology and Face to Face Interaction Essay1116 Words   |  5 Pages Communication is the exchange of a shared exchange of the basic meaning between two or more people. The person speaking is called the communicator, this is the person the message to the receivers. The receiver is the person listening to the message. In today’s fast paced business world technology has taken over and face to face talk has diminished over time. Communication today is from several different forms of technology. First and foremost many people have discussions via the computer or someRead MoreTechnology and Communication1006 Words   |  5 PagesCommunication technology is a necessity for human interaction. It plays an important role in acquiring and disseminating information. Regardless of time and boundary, technology helps provide information for the decision making process. Communication technology is important in the human civilization process. At the end of this topic you should be able to explain the importance of communication technology, define communication technology, explain its impact and influence, explain its influence onRead MoreHow Social Media And Technology Is Changing The Way We Speak Essay1374 Words   |  6 PagesHow social media and technology is changing the way we speak and write. Language is important, it impacts the daily lives of people of any race or culture. Language help us communicate and express our feelings. We communicate with our words and gestures that interact with our everyday lives. Without language there would be no type of way we would be able to communicate with one another. Society would have a lack of understanding and communication. The use of language affect the way we speak, theRead MoreTechnology And Teen Communication : Teens1274 Words   |  6 Pages Writing Skills 8-06 April 16, 2016 Technology and Teen Communication When teens were introduced to technology every thing in social aspects was downsized dramatically. Teens unproductive and addictive technology use has, and will continue to impact their verbal, and other communication skills. Teenagers rely to much on technology for everything. The teenagers are overusing technology to an extreme. Technology use even a little usage affects communication skills. Their is very little positiveRead MoreInternational Technological University ( Itu )1265 Words   |  6 PagesSTUDENT NAME: Manoj Duraiswamy STUDENT NUMBER: 86018 International Technological University (ITU) EM 900-3 / Engineering Management I Quiz 1 TOPICS COVERED: What is Engineering Management? / Globalization / Disruptive Technology The Strategic Use of IT to Obtain Competitive Advantage November 15, 2014 Instructor: Tom Tafolla, J.D. INSTRUCTIONS: 1. Anyone caught cheating, by any means, will automatically receive an â€Å"F† grade and will be reported to the ITU Academic Integrity CommitteeRead MoreBenefits Of Being Top Notch Communication Channels916 Words   |  4 PagesIt is apparent that technology has exceeded humanity; face –to-face is worryingly diminishing because of the emergence of social-media technologies. Over 90% of the people in the modern world use social media such as Twitter, Facebook and Tumblr amongst others as communication platforms. These technologies play a significant role in the lives of people to the extent that some do not consider living without them. Social media technologies have become known forms of social interaction across the globeRead MoreHow Technology Has Changed Our Lives987 Words   |  4 PagesOld Communication Lost Technology has become the new way to communicate in today’s millennium generation. Individuals are using phones as a part of their everyday lives. Apps and online resources have been greatly used to communicate with others. According to the author’s, technology could be the reason for building or ruining relationships. Whether or not technology could be building relationships, I believe technology is destroying communication between friends and family. Due to technology, relationshipsRead MoreThe Impact Of Technology On Nonverbal Communication1432 Words   |  6 Pagessocial media and technology can sometimes be challenging, what are these challenges and how does this affect the nonverbal communication; and do you think this form of communication causes inabilities to interact positively and work effectively with others. While communicating through new technologies and social media can be challenging at times for some, one must also remember that â€Å"nonverbal behav iors can be important in establishing trust in working relationships, but modern technologies may challenge

Wednesday, May 6, 2020

Risk Management Process Is Risk - 1436 Words

Risk management is developed in order to reduce the likelihood of possible events that have negative effects for patients, staffs and the organization; to reduce the risk of death and injury or disease for patients, staffs, and others as result of services provided; to improve patient outcomes; to manage resources effectively; and to support legislative compliance and to ensure organizational viability and development. In order to achieve these goals, risk management teams should follow the four steps process of risk management. The first step is risk identifications. Risk identification involves the collection of information about current and past patient are occurrences and other events that represent potential losses to the organization. Such risks can be identified as antitrust, violations, breach of contract, casualty exposure, defamation, embezzlement, environmental damage, fraud and abuse, general liability, hazardous substance exposure, professional malpractice, securities vi olations, transportation liability, and worker’s compensation. The second step in risk management process is risk analysis. Risk analysis entails the evaluation of past experience and current exposure to eliminate or limit substantially the impact of risk on cash flow, community image, and employee and medical staff morale. The third step in risk management process is Risk Control/Treatment. Risk Control/Treatment is the organization’s response to significant areas, as well as its rejoinder toShow MoreRelatedRisks Of A Risk Management Process1208 Words   |  5 PagesEvery day businesses face the challenge of being exposed to potential risks. Whether these risks are internal to the company financially, damaged caused to the interior or exterior of the building itself, or lawsuits due to liability losses, businesses have a responsibility to be prepared. There are numerous ways for businesses to protect themselves from possible risks resulting from a loss. Risks may als o vary depending on the type of business and operations it conducts. Not all companies will beRead MoreRisk Management Process : Identifying The Risk1234 Words   |  5 PagesThere are five steps of the risk management process: identifying the risk, analyzing the risk, evaluate the risk, treat the risk, and monitor or review the risk (â€Å"What Are the 5 Risk Management Process Steps?†). Step one would be to identify the risk. This step involves finding all the possible potential losses. There are some major issues that can cause a risk in risk management, such as, worker compensation, climate change, and increasing cost. A risk manager can use a variety of information toRead MoreRisk Management Process1617 Words   |  7 Pages4 DESCRIPTION 4 RISK MANAGEMENT FLOW 5 ROLES AND RESPONSIBILITIES 6 RISK TRACKING PROCESS 7 Identify Risks 7 Assess and Prioritize Risks 7 Determine Course of Action 8 Review and Monitor Risks 8 RISK MANAGEMENT LOG ENTRY DEFINITIONS 9 PROCESS ASSISTANCE, QUESTIONS, OR RECOMMENDATIONS 10 APPENDIX A: RISK MANAGEMENT LOG 11 Document Overview Purpose The purpose of this Risk Management Process document is: †¢ To provide a framework to track and monitor project risks throughout the projectRead MoreThe Risk Management Process1424 Words   |  6 PagesTHE METHODS OF RISK ASSESSMENT: Risk management process: This process is known as risk management and involves the four steps set out in this code: †¢ Identify Hazards – find out what could cause harm †¢ Assess Risks – understand the nature of the harm that could be caused by the hazard, how serious the harm could be and the likelihood of it happening †¢ Control Risks – implement the most effective control measure that is reasonably practicable in the circumstances †¢ Review Control Measures – toRead MoreSecurity Risks And Risk Management Process1263 Words   |  6 Pagesand hazards periodically. In order to provide security, the information has to adapt to certain risk analysis and management techniques which has to be done dynamically with the changes in environment. This paper briefly describes about analyzing the security risks and risk management processes to be followed for electronic health records to ensure privacy and security. Overview of Security Risk Management: Security is being free from threats. The term can be used with reference to crime, accidentsRead MoreEssay on The Risk Management Process1896 Words   |  8 PagesRisk Management Process Identify Risk Risk identification, focuses on identifying which risks will affect a project, by looking at the project plan, the work breakdown structure, the project charter and other project related documents (PMBOK, 2008). Broad risk categories are human resources, technology changes, quality and performance issues, customers, vendors, management, funding, political, legal, market forces and environmental issues (PMBOK, 2008). Risk identification involves forward andRead MoreTechnology And Risk Management Process1297 Words   |  6 PagesIntroduction: Innovation and the â€Å"Change† process have gripped the clinical research Industry in the last few years. Evolution in technology and Risk Management processes consequently lead to release of the latest International Council of harmonization (ICH) Good Clinical practice (GCP) E6 R2 step 4 on Nov 30 2016. Other highlights of the Research Industry are revision to the â€Å"Common Rule† â€Å"to reduce burden, delay and ambiguity for investigators†, the Food and Drug administration (FDA) encouragingRead MoreTechnology And Risk Management Process1299 Words   |  6 PagesIntroduction Innovation and the â€Å"Change† process have gripped the clinical research Industry in the last few years. Evolution in technology and Risk Management processes consequently lead to release of the latest International Council of Harmonization (ICH) Good Clinical Practice (GCP) E6 R2 step 4 in Nov 2016. Change in the Clinical Research landscape also lead to revisions towards modernization and reinforcement of the â€Å"Common Rule† in Jan 2017 besides the Food and Drug administration’s (FDA)Read MoreRisk Assessment : An Essential Part Of A Risk Management Process1046 Words   |  5 PagesIntroduction The risk assessment is an essential part of a risk management process designed to provide appropriate levels of security for information systems. The assessment approach analyzes the relationships among assets, threats, vulnerabilities and other elements. Security risk assessment should be a continuous activity. Thus, a comprehensive enterprise security risk assessment should be conducted at least once every two years to explore the risks associated with the organization’s informationRead MoreEssay on Risk Management Process1603 Words   |  7 Pages Purpose The purpose of this Risk Management Process document is: †¢ To provide a framework to track and monitor project risks throughout the project lifecycle †¢ Establish roles and responsibilities of all participants in the process Scope This process will be used by the entire project team. As such, this document defines the Risk Management process and flow for a project. Description A risk is any factor that may potentially interfere with a successful completion of a project by having

Tuesday, May 5, 2020

Business Development Of Progressive Enterprises †Free Samples

Question: Discuss about the Business Development Of Progressive Enterprises. Answer: Introduction The main purpose of the assignment is to research on an organization and develop a business case that determines the information needs in real organization. The selected organization is Progressive Enterprises that is based in New Zealand and operates in retail sector (Weaven et al., 2014). The current segment analyze the information needs of Progressive Enterprises in a functional area (Human resource) and the value it offers to identify the critical success factors of retail industry in New Zealand. Progressive Enterprises is one of the grocery companies in New Zealand that occupies second position in terms of revenue with $4957 million. This company is now a wholly owned subsidiary of Australias largest retail company named as Woolworths Limited. The company faces stiff competition from Wesfarmers Limited and ASDA who are also retail giant in and across Australia and New Zealand. Progressive Enterprises continues to exhibit attractive performances in New Zealand retailing industry (Keller Kotler, 2015). The critical success factors of Progressive Enterprises is due to several factors that includes maintaining the strengths of main supply chain that is important success factor in the retailing industry. Progressive Enterprises still continues strengthening their online stores when they believe that online commerce had become growing market especially during special occasion. Furthermore, Progressive Enterprises improves their online services by conducting huge investments in the IT systems. Progressive Enterprises believes in delivering fresh food to the people where the customers are aware of the benefits of quality goods (Sheth Sisodia, 2015). Problem This business case is taken from the company named as Progressive Enterprises that is based in New Zealand and operates in retail sector. To this, the functional area that is problematic part at Progressive Enterprises is Human resources (Keller Kotler, 2015). There are various cases faced by Progressive enterprises while operating in the retail sector. Some of the problems are listed below with proper justification: High turnover- It is known that retail sector is troublesome for having a high rate of employee turnover (Baker Parkinson, 2016). This was exactly the case with Progressive Enterprises. In this industry, it is noted that employees routinely come and leave the company and this poses challenges to the human resource department (the functional area selected for this study). Training and developing becomes difficult for the human resource department to build loyalty if there is constant recruitment and hiring process goes on (Nordhielm Depena-Baron, 2013). Diversity- Staff members coming from diverse backgrounds poses trouble in developing cohesiveness. From the point of view of HR, they face challenges in managing the diversity by avoiding any conflicts and promoting the spirit of tolerance as well as collaboration and teamwork (Meffert, 2013). Misconceptions- The management of Progressive Enterprises must overcome a number of common challenges as well as misconceptions that are popular in the work environment. These problems include long duration work hours, no full-time jobs benefits, no growth opportunities and low pay (Keller Kotler, 2015). Seasonal demand- At Progressive Enterprises, they always experience seasonal demand fluctuations (Baker Parkinson, 2016). During this time, the retailers often try to add temporary staff to best serves the customers. At this time, the management of Progressive Enterprises uses fewer skilled and trained workers for work who does not have tools to best serve the customers (Sheth Sisodia, 2015). Solution The problem with high turnover can be addressed by the management of Progressive Enterprises (Baker Parkinson, 2016). They can address the problems by recruiting the right people as well as building a rapport with the employees. At the time of interviewing the people, the Human resource manager should ask specific questions that relate to the type of work the employees of Progressive Enterprises need to perform. Informal social outings as well as fun games at Progressive Enterprises will help in building rapport (Keller Kotler, 2015). The problem with diversity can be managed by the management of Progressive Enterprises. The HR department should include diversity discussions in store meetings as well as encourage employees where they can engage in discussing the differences. These techniques will be helpful towards building a cohesive team. A diverse workforce is a positive aspect that should prevail at Progressive Enterprises (Keller Kotler, 2016). Diverse workforce will help Progressive Enterprises to better connect with its current marketplace as well as lead to more and better ideas and results in the future. The problem with misconceptions can be managed by the management of Progressive Enterprises. The management should offer regular eight hour work shifts for the employees working at Progressive Enterprises. The management should provide competitive pay as well as benefits to their full-time employees (Ingenbleek et al., 2015). When an employee work hard and establishes a good track in the business, the management should offer higher salaries and management positions for boosting their level of confidence (Baker Parkinson, 2016). The problem with seasonal demand can be management of Progressive Enterprises. The management should develop a plan for assimilating temporary workers at the time of seasonal periods. To that, the management of Progressive Enterprises should conduct store meeting at the start of busy season as it is the best way to guide temporary workers learn the system and get familiar with the regular staff members (Keller Kotler, 2015). Approach There are various approaches that can be undertaken by the management of Progressive Enterprises of Progressive Enterprises to solve the problems identified. For each of the options identified, the main problem takes place when there is frequent recruitment and hiring activities (Hollensen, 2015). This give rise to bad image for any company there is constant hiring activities goes on. People often think that employees are leaving the company. But, the case may not be the same. It is a case of selection of employees for right job. It is a tough challenge of Human Resource Managers to select right people for right job. Otherwise, there will be always employees who will show no interest towards work (Baker Parkinson, 2016). The approach that should be undertaken by the HR Managers is as follows with proper justification: Training- Human Resource Department at Progressive Enterprises should nurture an organizational culture that embraces a positive shopping experience for each of the customers (Baker Parkinson, 2016). Training of employees will help them to know their job role and how to maintain relationship with the clients at stores. Knowledge of product is important component of customer-service equation as well as necessitates the future-benefit instruction that enables the staff members to be in contact with customers and be able to answer questions with proper suggestions as well (Foxall, 2014). Workforce management- Staff members are in pressure while working at retail stores of Progressive Enterprises as there is long business hours, seasonal nature of the industry and frequent promotional events (Sheth Sisodia, 2015). These activities put staff members into pressure at stores as they have to meet the customer expectations. The scheduling of expertise of HR need to be aligned with the associate attributes for tasks and shopper profits (Keller Kotler, 2015). Recruitment- Human Resource Managers who work for retail companies struggle to attract customer-oriented candidates who are comfortable with technology as well as willing to accept irregular hours, relatively low pay and holiday assignments. The Human resource department is in constant pressure as any bad hire can damage reputation of company and waste of resources. The solution is recruiting right employees for right position (Armstrong et al., 2015). Risk assessment Risk is present in every business enterprises and it can only be mitigated by using approaches but cannot be avoided as whole. While working for retail sector, the Human resource department faces various types of risks such as redundancy. It is for this reason important for Progressive Enterprises to manage their functional area (Human resource department) so that they work hard for becoming true asset for the business (Ekpo et al., 2015). Retail sector is a growing industry as people will purchase things that are necessary to them, so companies in the retail sector enjoys high profit margins and market share in the competitive marketplace. Value analysis From the above discussion, it is noted that Progressive Enterprises has the ability to generate value in their business where staff members are working their best and that results in revenue generation for the company. It can never happen that a sector and functional area has no problem as such. The study had been conducted to bring out the problems that are faced by Human Resource Management in the retail sector (Baker Parkinson, 2016). The value creation at Progressive Enterprises is in better position as they are working hard for meeting the customer expectations so that there is repeated customers and acquisition of new one as well. The main value creation of Progressive Enterprises is that they provides satisfactory returns to the stakeholders that keep them intact with the company and help in generating high profits in the upcoming financial year (Keller Kotler, 2015). References Armstrong, G., Kotler, P., Harker, M., Brennan, R. (2015).Marketing: an introduction. Pearson Education. Baker, M. J., Parkinson, S. T. (2016).Organizational Buying Behaviour: Purchasing and Marketing Management Implications. Springer. Ekpo, A. E., Riley, B. K., Thomas, K. D., Yvaire, Z., Gerri, G. R. H., Muoz, I. I. (2015). As worlds collide: The role of marketing management in customer-to-customer interactions.Journal of Business Research,68(1), 119-126. Foxall, G. (2014).Strategic Marketing Management (RLE Marketing)(Vol. 3). Routledge. Hollensen, S. (2015).Marketing management: A relationship approach. Pearson Education. Ingenbleek, P. T., Meulenberg, M. T., Van Trijp, H. C. (2015). Buyer social responsibility: a general concept and its implications for marketing management.Journal of Marketing Management,31(13-14), 1428-1448. Keller, K. L., Kotler, P. (2016).Marketing management. Pearson Keller, K. L., Kotler, P. T. (2015).Framework for Marketing Management. Pearson. Meffert, H. (2013).Marketing-Management: AnalyseStrategieImplementierung. Springer-Verlag. Nordhielm, C., Depena-Baron, M. (2013).Marketing management: The big picture. Wiley Global Education. Sheth, J. N., Sisodia, R. S. (2015).Does marketing need reform?: Fresh perspectives on the future. Routledge Weaven, S., Grace, D., Dant, R., R. Brown, J. (2014). Value creation through knowledge management in franchising: a multi-level conceptual framework.Journal of Services Marketing,28(2), 97-104.